A thousand people die every week from weight-related problems in the UK. Excess weight causes heart disease, high blood pressure, high cholesterol, diabetes and a host of other life-threatening health problems.
For others, their quality of life is diminished by health consequences. Apart from weight-related illnesses, the overweight generally feel less healthy, have less energy and suffer from a higher incidence of depression, stress, insomnia, back pain and many other psychological and medical problems. Recent research has linked being overweight with developing Alzheimer’s.
In principle the solution is easy. Everyone knows that to lose weight we need to eat less, eat better and exercise more. It isn’t rocket science, he says. So why aren’t we doing it?
There are numerous psychological drivers to getting stuck in the weight trap. Lack of motivation, low self-esteem, cravings, addictions, comfort eating, binge eating and excessive desires for food are just some of the drivers that cause people to overeat.
Modern psychological and motivational techniques can resolve all these problems. A lack of trained personnel is holding back our ability to conquer the growing weight problem. Many are resorting to surgery to resolve a problem that is perfectly resolvable by safer non-invasive means.
Some providers in the weight loss industry promote approaches, such as meal substitutes, known to be unsustainable. Their customers will almost certainly put the weight back on once the ‘treatment’ ends. A banner on the front of a women’s magazine reads “Your perfect weight in just 14 days”. Hopefully most people can see through such claims, but they’re still a reflection of unethical standards in the industry.
We’re so confident in the success of this programme, you’ll already know we offer a unique guarantee for achieving and sustaining the goal. Says Peter Hall, “the guarantee may have been influential in my decision to sign up for the programme, as it demonstrated the programme managers’ confidence, but it soon became clear I wouldn’t need it.”
The training isn’t just about achieving and sustaining weight loss goals. It aims to change people’s lives by providing powerful tools that can be used in every aspect of life.
By Graham W Price
Chartered Psychologist, Coach and Development Trainer